April 12 street date. Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past. "Our Brand Could Be YR Life" is BODEGA's first album release through Chrysalis Records. "It's something we've been wanting to do for years", guitarist and vocalist Ben Hozie explains of "Our Brand Could Be Yr Life" - a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago. The 15 tracks on "Our Brand Could Be YR Life" explore indie-rock subgenres, self-critique and everything in between. Says Hozie, "It's got dance-punk. There's some shoegaze on there. There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture".
April 12 street date. Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past. "Our Brand Could Be YR Life" is BODEGA's first album release through Chrysalis Records. "It's something we've been wanting to do for years", guitarist and vocalist Ben Hozie explains of "Our Brand Could Be Yr Life" - a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago. The 15 tracks on "Our Brand Could Be YR Life" explore indie-rock subgenres, self-critique and everything in between. Says Hozie, "It's got dance-punk. There's some shoegaze on there. There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture".
March 29 street date. Part of the Optic Sevens 5.0 Reissue Series . Limited to 500 copies worldwide. Pressed on violet vinyl. Includes poster. Presented in the alternate 12" sleeve that was used for the original creation release and includes all three tracks on 7" for the first time. Originally released in 1986, this was one of the stand out tracks on the legendary C86 compilation. In 2023, Mojo magazine ranked the song "Therese" as the 37th greatest UK indie record ever, citing it "a breathless romantic gulp of twin guitar twirl."